Corporate Wear: Get the Most out of Your Brand.
Why is corporate wear so important? Business or workwear can have a profound impact on the identity of your brand. It can increase public recognition, encourage professionalism within your team and benefit existing marketing strategies. But, good corporate wear is hard to find. Uniform suppliers often create boring, poor quality workwear. Custom business wear is the solution. Dressing your employees in stylish and comfortable uniforms is a sure-fire way to get more out of your brand.
Business owners invest so much into marketing, yet often corporate wear is ignored. Custom uniforms create a great marketing opportunity. As employees are seen wearing your brand’s uniform, public recognition is increased. Whether it is a logo on a polo shirt, customised fabric on a scarf or a branded blazer - people will begin to recognise your business just by what your employees wear. Think about the significance of an airline’s uniform choices. As soon as you see a staff member of Qantas or Emirates, you know who they work for. The colours and patterns on their clothing make them easy to identify. Marketing is all about exposure, so the more you see a particular airline’s uniform, the more likely you are to align yourself with them. Make your staff members walking billboards (in the best possible way, of course!).
Customers and clients like to see well-presented staff. Customised corporate wear can achieve this. When a customer walks into your establishment they should see unanimity and style. From head to toe, your employees should represent your brand. Whatever values and energy your business has; these should be reflected in your corporate wear. An effective dress code or uniform can help make sure that every customer walks away with a smile. Let’s use the example of airline uniforms again. The moment you see an air hostess, you know she means business. Her tightly tucked bun, her perfectly positioned scarf and her neatly buttoned jacket all give the impression of professionalism and politeness. Customer perception matters. By investing in quality corporate wear, you can help make the best possible impression.
Corporate wear can have a significant impact on the effectiveness of your marketing and on customer perception. But, did you know that uniform can also affect the internal culture of your business? This happens in a few ways:
1.Work uniforms can unite team members.
When staff members are expected to dress unanimously, a feeling of solidarity is fostered. Social hierarchies and workplace cliques are also subtly deterred. In the workplace, collaboration is key to productivity and success. By providing high-quality work uniforms which staff members enjoy wearing, these values are developed.
2. Corporate wear encourages professionalism
Just think back to the air-hostess, proudly wearing her uniform. She strives to represent the airline in the best possible way - both in what she wears and how she acts. Professionalism is encouraged by providing quality corporate wear. This is for two reasons. Firstly, when you are walking around with a logo emblazoned on your clothing, you feel responsible for correctly reflecting the values of this business. Secondly, a uniform means that a workplace has invested in an employee. These feelings of trust and duty lead to better corporate culture.
Business owners invest so much time, energy and money into ensuring their brand is well received and successful. Corporate wear should be part of this equation. Customised workwear can be a great marketing tool. It can also better the customer’s experience of a business, by ensuring unanimity and professionalism are conveyed. Lastly, corporate wear has the potential to improve internal affairs within a workplace. Investing in corporate wear is the best decision for the longevity and success of a business.
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