A Fresh Bright Apporach
Each year we are given the opportunity to work with Air BP to create a new look for their conference. The conference for 2017 was held early this year and the look for Air BP was distinctly different to shirt combinations in the past. We worked with classic colours and opted for a blue herringbone cotton shirt and a white herringbone cotton shirt. To bring in the company brand we picked up the Air BP green by adding a green contrast trim in the collar, cuff and inside placket. The result was a classic shirt with a twist! The Air BP team looked very professional whilst standing out amogst the conference crowd.
We chatted with Sue Goding from Air BP about this year's look.
What look were you wanting to achieve with the Air BP branded shirts this year?
Strong, punchy branding with a quality corporate look. (We like the quality of the fabrics you offer)
What was process in coming with the design and colours for the corporate look?
The team like the pale blue and white colours in shirts, I was keen to inject some colour and used our full colour logo, it was one of these colours we used as an accent in the cuffs and collar.
"I just wanted to say thanks very much for the smooth management of our shirts. They look fabulous, I have just been parcelling them up for the guys. Love how the green has turned out!" Sue Goding, Marketing, Air BP.
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